Imasa's online blog » seo http://www.imasa.us just bloggin since 2004 Fri, 20 Jan 2012 12:55:00 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Search Engine Marketing: The Future of Advertising http://www.imasa.us/2011/01/search-engine-marketing-the-future-of-advertising/ http://www.imasa.us/2011/01/search-engine-marketing-the-future-of-advertising/#comments Fri, 21 Jan 2011 15:11:54 +0000 Admin http://www.imasa.us/?p=40 Search engine marketing is done is a couple of different ways. To start off, you need to know what search engine marketing is. It is a form of internet marketing that wants to promote websites and does so through increasing their visibility through search engine results. They increase their visibility though search engine optimization, paid placement, contextual advertising, and paid inclusion. Search engine optimization is done through the natural process of searching, it is unpaid and is only seen when someone searches for it. Paid placement is where advertisers the host site per click to their site. This means that a keyword that is relevant to their ad will be linked and whenever someone searches that keyword they will see the advertisement. If they click it, the host site gets paid. Contextual advertising uses an automated system to scan for keywords and find relevant advertisements for the user. These advertisements are specifically aimed at the user; therefore they usually pay off better because they line up with the user’s interests. Last, paid inclusions, also known as sponsored listings, are provided by most search engines. Usually, an annual fee covers a subscription for one webpage which is automatically catalogued on a regular basis. Some think that this method causes searches to return results based on economic standing of the interests of a web site as opposed to the relevancy of that site to end-users. SEM is the advertising of the future. It allows companies to put themselves in eyesight of users everywhere and gets their name out there. The best method of SEM is contextual advertising because it is aimed uniquely at the user who it is presented to. This is the most successful form of advertising on the web, people are more likely to click an ad if it pertains to something they are interested. This information that makes companies able to personalize advertisements is unavailable in other forms of marketing. It pays to know your consumer!

]]> http://www.imasa.us/2011/01/search-engine-marketing-the-future-of-advertising/feed/ 0 June Creatives approach to online news http://www.imasa.us/2009/12/june-creatives-approach-to-online-news/ http://www.imasa.us/2009/12/june-creatives-approach-to-online-news/#comments Tue, 01 Dec 2009 17:51:14 +0000 Admin http://www.imasa.us/?p=26 The sensational online blog which has taken a corner of the web by storm is now up and running in all its glory.

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