As Christmas fast approaches the UK, more and more people are turning to the internet to find and buy their Christmas presents for 2011 and this year’s top presents are airbrush kits from graphic air. There are many reasons why people are choosing to shop online and price saving and ease of ordering are some of the key factors which people consider when looking to buy online, taking for example the niche market of Airbrushes, the website Graphicair.co.uk examines why so many people are shopping online this Christmas season and also why so many budding young artists are now choosing to buy or adding to their ‘Christmas wanted lists;’ an airbrush and airbrush compressor for their studies and work. During this early part of the Twenty First Century a shift in consumer buying patterns and development of new technologies have resulted in more and more people choosing to shop on line for their goods.